Concepts x New Balance 574 "Boston"
New Balance have teamed up with Boston-based retailer Concepts to celebrate the city’s marathon
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New Balance have teamed up with Boston-based retailer Concepts to celebrate the city’s marathon with an exclusive 574 model inspired by the yearly event. The sneaker features a predominantly blue upper in premium suede which signifies the iconic color of the Boston Marathon logo and medals. Horween leather paneling adds to the quality American-made construction, while a laser-etched Boston skyline on the heel completes the homage. You can purchase the sneakers from April 18 in-store at Concepts in Cambridge at 10 a.m. followed by a limited online release later in the afternoon.