BOON THE SHOP x Off-White™ c/o VIRGIL ABLOH "A New Primary" Capsule Collection

For Virgil Abloh’s latest OFF-WHITE collaboration, Korean select retailer BOON THE SHOP has teamed up with the label to create this new capsule collection titled “A New Primary.” Exclusively designed for BOON THE SHOP, the collection features black and white alternative options across six items that include a jumpsuit, hoodie and tees. Denim and jersey fabrics were the pillar of this project, by utilizing the characteristics of vintage, faded washing methods, white splatters and ripped cuts are then added for even more unique touches. The hems of certain hooded sweatshirts and tees incorporate an interesting drawstring feature, while the use of the bold red colors makes this collaboration very distinct. This launch will also see Abloh transform the store in a landscape of industrial and natural elements in a manner that takes a nod to the Hong Kong OFF-WHITE store. The capsule collection will be launched on April 30 at BOON THE SHOP in a new section created specially for the event.

BOON THE SHOP
Chungdam -dong, Ganmnam- gu
82-3 Cheongdam-dong, Gangnam-gu
Seoul
South Korea