30 for 30: "Sole Man" Series On Influential Basketball Marketing Executive Sonny Vaccaro

For the latest episode of ESPN’s wildly popular series 30 for 30, the sports conglomerate examines the life of John Paul “Sonny” Vaccaro, one of the most polarizing and influential figures in basketball recruiting and sports culture. Vaccaro, a former employee of Nike, adidas and Reebok, is known to many as a man who epitomizes everything wrong with college basketball, but to his players, from Jordan to LeBron, he is a mentor and father figure. From sports to fashion, there’s no telling where we would be if it wasn’t for Vaccaro’s unique vision.

“Sole Man” will make its prime-time television debut on Thursday, April 16, at 9 p.m. EST.