Kendrick Lamar Sets Spotify World Record with 9.6 Million Streams of 'To Pimp a Butterfly'

Following Kendrick Lamar‘s unannounced album drop for To Pimp a Butterfly, it now holds the honor of most streams on Spotify in a single day. Surprisingly showing up on the internet a week before its slated release, everyone must have wanted to check it out because it clocked in 9.6 million streams on the music service – and that’s only considering complete track listens. Spotify had the advantage of being one of the only places you could stream the album without buying it. If you haven’t checked out the album yet, you can do so over here.