Apple is Training Its Store Staff to Offer Fashion Advice for Wearables

Nearing the launch of the Apple Watch and the further introduction of wearable technology that will surely ensue, it is said that Apple store assistants are now being encouraged to offer suggestions for the style of Apple Watch you might need based on your clothing and lifestyle. Apple is reportedly aware that hardened customers may not want such advice, but will nevertheless begin equipping its representatives with such knowledge to help those who are less sure. Apple has even hired Tag Heuer’s sales and retail VP Patrick Pruniaux to help market the Apple Watch to a larger audience without relying on their conventional, tech-driven sales tactics. Let us know how comfortable you would feel being given such advice from your local “Genius.”