A Look Inside the POOL aoyama "ONCE IN A LIFETIME" Concept Pop-Up Store
After quietly announcing the concept just last month, it looks as if the new vintage installation












After quietly announcing the concept just last month, it looks as if the new vintage installation has been completed inside the POOL aoyama. As a reminder, the Tokyo-based retailer sought to curate a selection of items from streetwear’s history and influence – a worthy task undertaken by Hiroshi Fujiwara and his team. Inside, we find the POOL turned into a boundless, wondrous selection of T-shirts, jackets, rare denims, hats and other items. To commemorate this event, the retailer also created a branded “ONCE IN A LIFETIME” capsule. If in the Tokyo area, don’t miss this event, or peruse a limited selection of pieces online.