Gatorade Digitally Remasters the Classic 1992 "Be Like Mike" Commercial
Back when Jordan was at the top of his game, everyone wanted to be him. And even with the new wave
Back when Jordan was at the top of his game, everyone wanted to be him. And even with the new wave of superstars taking over the NBA today, some things never change – you may be in awe of LeBron, but you know you still want to be like Mike. Gatorade knows this too, which is why as part of the brand’s 50th anniversary, it has brought back the 1992 “Be Like Mike” spot, the one that started it all. The classic commercial has been digitally remastered 23 years after its original airing (how’s that for timing?), making shots of Jordan posting up during a pick-up game or playing keep-away with a group of kids look cleaner than ever. Gatorade has preserved the original commercial almost entirely as it was in 1992, with the original product shots of glass Gatorade bottles, and even the very ’90s soundtrack remaining the same. The only obvious update for the digital age comes in the form of a #BeLikeMike hashtag that closes the spot. It’s a welcome dose of nostalgia for those who remember the original ad, and a welcome introduction to the legend of Michael Jordan for those who don’t.