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Justin Bieber is promoting his new music in multiple ways. With dance videos and acoustic renditions, he’s been spreading new single “Sorry.” Now, he’s dropping an out-of-the-ordinary “lyric” video for the song. It features the song’s lines juxtaposed upon various locales, from a girl’s top to apartment walls. It’s a unique approach to the traditional concept of a “lyric” video, and it’s one that Bieber emulated recently for the unveiling of his album’s tracklist. You can check out the vignette for “Sorry” above.