A.P.C. Invests in Technical Sportswear Brand Outdoor Voices
Outdoor Voices x A.P.C. coming next year.
Announced today, Parisian brand A.P.C. has invested in New York-based technical sportswear company Outdoor Voices. An amount has not been disclosed, but according to A.P.C.’s founder Jean Touitou, “I knew that I loved OV when I saw their fabric selection. They are so material focused that I immediately thought they were just like us. It’s a good time to mix real sportswear with real fashion, so the opportunity to invest was too good to miss.” The New York brand specializes in technical apparel for a range of sporting activities. Following the investment, A.P.C. and Outdoor Voices will launch a collaborative collection slated to drop next year.
