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Following Rihanna‘s appearance for “Forever Bolder” campaign, PUMA’s creative director takes on another starring role for the German sportswear label, this time starring in a new video or the brand’s #NoMatterWhat campaign. The clip finds the RiRi highlight PUMA’s latest women’s training pieces, offering insights into why she trains as her single “Bitch Better Have My Money” plays in the background. Check out the video above and head over to PUMA’s website to peruse its newest training selections.