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There’s no denying that Danny Seth made a serious impact on this side of the Atlantic as one of the hottest musical exports from the United Kingdom this year. Gearing up for the upcoming release of his highly-anticipated album, Perception, the London native teased the world with singles like “I Arise Because,” “Never Forget,” or “Safe”. Today, we’re getting a little bit closer to Perception as Danny has teamed up with Los Angeles-based agency The Neue School to offer a visual teaser for his new long-player. Co-directed by The Neue School and Danny himself, the clip was shot by James Defina & Mike Marasco and supplemented with a score by Zach Nahome.
THE NEUE SCHOOL
Our idea behind the visual was to give people a glimpse into Danny’s concept of perception while spotlighting his journey shaped by British roots.
I teamed up with The Neue School because I was a fan of their work and together we brought to life the struggle and story I tell throughout perception.
The narrative is a poem which includes title tracks from the album and also expresses that perception is just state of mind, and can be altered. Perception will be released September 18 and my next visual will be out very soon. The British are nearly here…