Share this article with friends Share
HYPETRAK is now part of HYPEBEAST Music. Read the latest music stories here.

Watch Rihanna "Kidnap" Fans for "B*tch Better Have My Money" Video Premiere

For the video premiere of “B*tch Better Have My Money” last night, Rihanna hosted an official

For the video premiere of “B*tch Better Have My Money” last night, Rihanna hosted an official screening event which was attended by a group of eighty contest-winning fans. In the spirit of the music video’s concept, Rihanna simulated a kidnapping, paralleling the events of the visual accompaniment. Over the duration of four hours, these willing victims were blindfolded and taken on a cruise through downtown Los Angeles to the Bob Baker Marionettes theatre, where they were treated to a viewing of the music video, cashing prizes falling from the ceiling and the presence of Rihanna herself. The event was coordinated in partnership with streaming service TIDAL, owned by Rihanna’s label boss JAY Z. The company has also supplied a video of the event, which can be viewed above.

Read Full Article

What to Read Next

DeJ Loaf featuring Big Sean - Back Up
Diamond Supply Co. "4th of July" Lookbook
Artist Imagines Kanye West's Yeezy Boost as Headphones
Love at First Sound 'AUDRA' EP Will Make Your Day Better
PREMIERE: MADEINTYO - UBER everywhere
Hall of Fame 2015 Spring/Summer Collection
Load More