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Kendrick Lamar has shared a video in support of the design of his new Reebok Ventilator. The design offers red accents on one shoe and blue accents on the other. It also has a tag that says “neutral,” which references Kendrick’s effort in promoting peace between rivaling gangs Bloods (red) and Crips (blue). The clip shows two members of each rivaling gangs, discussing the message of unity and peace behind the sneaker.