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The music scene is about get real interesting in China as web commerce conglomerate Alibaba has announced a new music division. The company will reportedly be combining two of it’s major holdings (Tiantian and Xiami) into one massive streaming service they’re calling ‘Alizila.’ Former music executive for Warner Music, Song Ke, will serve as CEO, while esteemed Chinese talk show host/singer-songwriter Gao Xiaosong will serve as a chairman.
“It is hoped that Gao and Song will creatively disrupt and catalyze the music industry,” read a statement from Alibaba, a company worth $207 billion. “Combining their cumulative experience… with Alibaba’s capabilities in the Internet space and big data.”
Although it might not have much meaning on an international front, especially the United States, China is certainly a market that calls for streaming services, given reports in recent years have proven that as much as 99 percent of music acquired in the country is done so through piracy. We’ll keep you updated as more information becomes available.