HYPETRAK Highlights the Emerging Artists in Toronto You Need to Know

So Far Gone dropped back in 2009, establishing Drake as one of the preeminent hitmakers of our day. At the time of the release, a then-obscure Drake was just so for two reasons: 1) his approach to content and 2) his nationality. The knocks on Canada were extensive: it was a place to buy maple syrup and watch hockey; Canadians were ‘too nice’ to be the focal point of the music industry. The paradigm has definitely shifted in favor of the North since then, undoubtedly due to the precedent that Drake, a Toronto native, set forth some (6ix) years ago. On this freshly-paved road marches a new legion of artists based in Toronto, taking the model set forth by today’s bigger names and crafting their own sound. HYPETRAK has astutely compiled the brightest from this new generation, including Jazz Cartier, SAFE, Roy Wood$ and Jimmy Johnson, and a grab bag of today’s unsigned hype. Built with hours of new music from tomorrow’s stars, head over to HYPETRAK to lock into this engaging feature.