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Eminem is certainly no stranger to sneaking previews and clips of new songs in commercials. Even without any official album or soundtrack announcements of any sorts, the legendary rapper has already teamed up with the entities behind Southpaw to debut new songs in their 2015 campaigns. This time around, it’s Beats by Dre who get the exclusive. In the company’s latest commercial, a new Eminem track entitled “Phenomenal” is debuted and previewed. From the looks of things, Eminem’s “Phenomenal” was also created with the upcoming film Southpaw in mind. You can check out the full clip, complete with the new Eminem snippet, above.