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It appears that A$AP Rocky‘s recent approach to Instagram is not having the effect that he initially aimed for. Two weeks ago, the Harlem native started to unveil a new piece of colorful, cryptic artwork through a steady stream of darkening gray squares. While the result, which indicates the dark tone of his upcoming new album A.L.L.A., may look interesting, some fans were not feeling the long reveal that sometimes fills their feeds with nothing more than blank squares. Consequently, around 100,000 users unfollowed @asvprocky and dropped off his feed.