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Previously, Reebok and Kendrick Lamar teamed up for a heavily-publicized mobile concert in Los Angeles. We even sent someone down there to document the festivities and speak to Kendrick about his new venture. Now, Reebok have unveiled a new commercial starring the To Pimp a Butterfly rapper. The commercial is entitled Be Ventilated, and the campaign is billed as being for those who are “out there striving for something new, unexpected and yet classic.” Reebok’s ad for their newly-relaunched Ventilator Day Glo shoe calls for consumers to “move in your own direction” and “be bold.” You can watch the full clip above.