A Breakdown of Beats by Dre and Its 64% Ownership in the Premium Headphones Market

YouTube tech guide Marques Brownlee mentors us through the truth about Beats by Dre, shedding light on why the headphones are so popular and infamously pricey. Valued around the $300 USD margin, Brownlee reveals that marketing schemes, celebrity endorsements, intricate packaging and extensive advertising all come at a cost. Watch the video and let us know your thoughts on whether you think the headphones are worth every buck.

Read Full Article

What to Read Next

A Look Inside Tanner Goods' Workshop
adidas Originals ZX Flux 2.0 Burgundy/White
Baschz MFM Chalk Tagger
A Closer Look at the adidas Consortium Primeknit Pureboost
Pharrell Williams by Peter Lindbergh for WSJ. Magazine
Up to 60% Off Sale Section — New Items Added! SHOP NOW