Two British heritage brands come together as legendary motorcycle brand Norton teams up with Clarks to produce a brief capsule for Fall/Winter 2014. Norton applied their expertise in motorsport to match with Clarks’ renowned footwear construction to create the three-part range, resulting in a functional, rugged offering from both parties. The high-rising Mellor Top anchors the collection, outfitted with supple leather throughout the pull-up top portion. Elsewhere, the Norton Zip features more technical detailing – think of it as a Chelsea boot with a reinforced gear change panel and reflective heel tabs. Stuart Garner – CEO of Norton – was especially excited by the collaboration, offering a few key words on the collaboration’s importance below. Available now, pick these up exclusively at Clarks Soho in New York.
Below is a brief interview with Stuart Garner.
Why were you keen to work with Clarks?
Because it’s a British heritage brand, privately owned, and with a global footprint.
Was it important for you to collaborate with a British brand?
Because we value British heritage, British manufacturing & craftsmanship is revered around the world and working with Clarks reinforces this shared British brand value.
What was the inspiration behind the range?
Traditional and authentic motorcycle footwear manufactured with quality components using historic and modern design styling to produce a truly original and authentic range of footwear.
Are you happy with the finished products?
Both myself and many within the Norton team choose to wear the boots.
Who do you think will be buying the Clarks X Norton range?
All men whether motorcyclists or not. The integrity and traditional design values will appeal to all customers looking for quality footwear with a tough and classic design look.