Hong Kong-based luxury boutique Joyce has recently launched a new revamped website while taking the occasion to unveil an ambitious new campaign for the Fall/Winter 2014 season that unites the worlds of fashion, art and beauty. Shot by Elizaveta Porodina, the emerging Russian-born photographer first developed an interest in photography while studying psychology. Here, she sets the mood with her signature use of vibrant colors while up-and-coming Chinese models Wang Rui and Yuan Bo Chao give bold performances – donning a selection of the season’s strongest trends. These include furs from Marni, geometrically-patterned wool from Dries van Noten, florals from Oscar de la Renta and sharp tailoring from Juun.J, which combine to produce a timeless, emotive aesthetic.
Joyce’s website has similarly been given a striking new look with a contemporary layout keeping site visitors up to date with exclusive interviews, events and fashion news as well as gateways to Joyce Gallery and Joyce Beauty. Check out the new website now over at Joyce.com.