New Black 2014 Fall/Winter Lookbook
New Black, the Stockholm-based streetwear label, is returning with another sports and hip-hop-driven collection for this upcoming fall season. Centered on the concept of “The Uniform,” New Black’s latest collection endorses functional street gear by combining classic aesthetics and identifiable cultural references with casual pieces. Highlights from its lookbook, shot on location at an abandoned industrial street in Rågsved, Stockholm, include Indonesian camouflage, Greek tribal patterns, and baseball and American football-inspired prints. Familiarize yourself with the lookbook, and shop the collection, which is available now at select retailers such as Sneakersnstuff, Caliroots, colette and BSTN.