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Levi's "Live in Levi's®" Campaign

Levi’s has launched its “Live in Levi’s” project, a digital campaign which encourages fans to share their Levi’s moments on social media. Fronted by various creatives from across the board, the campaign sees the likes of colette social media manager Sandrine Tonye, dancer Zhu Jiejing, i-D Magazine editor Julia Sarr-Jamois, Philippe Zda of musical duo Cassius, and Himm Wonn of Urban Magazine styled in various Levi’s denim jeans range. Coinciding with the campaign, Levi’s has also released a documentary-style film. Watch a clip below and head to Levi’s YouTube for the full-length.

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