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LEGO is Building an Experience Center in Denmark

Lego continues to make its playful stamp on the world and the latest project from the Scandinavian brand is an “Experience Center.” As expected, the building will look like it has been constructed from LEGO bricks and will serve as a new hub of creativity in Denmark, which encourages interaction and play. Leading the project is Danish architect Bjarke Ingels and his firm BIG, who made the first step yesterday by laying cornerstones (giant LEGO bricks) at the site. Although the building is expected to open in 2016, you can reproduce the building in a model-sized version with the LEGO House kit. Enjoy the video above and be sure to check out the location if you find yourself in Billund, Denmark.

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