Kobe Bryant for Nike 2014 RISE Basketball Campaign Event Recap

Kobe Bryant recently spent some time checking out the sites and taking in Greater China’s basketball culture for Nike‘s 2014 RISE basketball campaign. While in Shanghai, Bryant hosted 30 devoted basketball players at his House of Mamba. The facility houses a cutting edge LED basketball court, which tracks players movements and performances and displays various graphics and videos. At the heart of the experience was the RISE campaign, which aims to help players realize their both on and off the court. As part of the initiative, Bryant invited players to the court for quick lessons and a chance to play against the star. Check out our recap of the event and stay tuned for more.

PhotographerBenoit Florencon/HYPEBEAST
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