Arc’teryx 2014 Fall/Winter “VELOCITY” Video
Vancouver-based Arc’teryx has continually set the bar at the highest reaches of performance and functionality. Involving itself heavily in the landscape of outdoor sports, functionality in design paired with performance fabrics have resulted in some of the industry’s best products. This affinity for the outdoors and excellence is exemplified in their Fall/Winter 2014 “VELOCITY” video which features athletes Matthias Scherer and Tanja Schmitt, storyteller and editor Franz Walter and cameraman Hans Hornberger. The trip to Cogne, Italy and the subsequent ascent puts Arc’teryx to the test alongside a beautifully narrated story.