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The tech world has made huge waves in acquiring the services of various high-ranking employees within the fashion and luxury sector in recent times. Seeking a distinct level of expertise in the realm of style so often sought by tech as we enter a wearable age, we’ve seen both executives from watch and fashion houses make the jump. The latest high-profile move features former Nike and Burberry social media guru Musa Tariq. With previous stints as Nike Global Senior Director of Social Media & Community, Digital as well as Burberry’s Global Director of Social Media, Digital Marketing, Tariq comes with a strong pedigree and will arguably add instant value as he takes on the role of Digital Marketing Director at Apple Retail.