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In an age where sustaining resources is an increasingly pertinent issue, Tesla should be noted for marrying electric fuel technology with elite performance. The American brand has sought to redefine a niche where auto buyers traditionally stick up their collective nose, insisting that electric vehicles can not only compete – but excel in the market. This is no better underlined than in “Origins,” a new short film directed by David Holm for Tesla. Holm took to the barren deserts of some urban outskirts, using quick cuts between basic chemistry trial macros to emphasize the simple elegance of Tesla’s options. Enjoy “Origins” above, and learn more about the forward-thinking brand here.