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Nixon Channels Tie-Dye and Play-Doh to Design the Marbleized Supertide

With inspirations ranging from mixed colors of resin used on surfboards, tie-dye and even Play-Doh, the special marbleized Supertide represents Nixon’s latest innovations with silicone – a material it has demonstrated its expertise with time and time again on its surf watches and accessories. Here, Category Manager of Technical Products Joe Babcock shares some of the functions and the design process behind the Marbleized Nixon Supertide watch which include some of the concept blends Nixon worked with to achieve a one-of-a-kind watch in every sense of the phrase.

For more technical details on the new watch, check out our related feature here. To pick one up for yourself, visit Nixon’s website.

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Date: Jul 10, 2014  /  Views: 7412  /  Author: Nate Bodansky
Category: Videos  /  Tags: Accessories, Nixon, Watches, Fashion, Nixon supertide