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Nike x Sneaker Freaker “Genealogy of Innovation” Book

For all the brand’s rhetoric about innovation and progression, Nike always does well to honor its past. The sports behemoth teamed up with Australia’s Sneaker Freaker to produce a limited-edition book. Coming in at 240 pages, Genealogy of Innovation chronicles Nike’s evolution over time, starting with Phil Knight’s first running silhouettes and ending with modern classics like the Magista and Mercurial Superfly. The book contextualizes all of the footwear with R&D sketches, and features in-depth interviews with former and present designers. While not officially for sale, Sneaker Freaker is giving away 10 copies of the book to select members. Head here to find out how to add Genealogy of Innovation to your collection.

Date: Jul 22, 2014  /  Views: 120  /  Author: Staff  /  Source: Sneaker Freaker
Category: Lifestyle  /  Tags: Nike, Sneaker freaker, Footwear, Books