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Making its premiere today, McQ by Alexander McQueen x PUMA 2014 fall/winter collection merges the vision of Creative Director Sarah Burton with PUMA’s fabled history of athletic innovation. Sportier and stronger, yet with the same nonchalant ease and rebellious attitude, this collection celebrates youthful experimentation in the arts, whilst maintaining the functionality of the longstanding sportswear brand. McQ’s signature gothic styling turns chic with PUMA’s use of contemporary materials and performance-inspired constructions. Be on the lookout for more information surrounding this range as we move closer to its official release.