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MADNESS 2014 Summer Lookbook

From the mind of Hong Kong creative Shawn Yue comes a look at his latest work, a contemporary street label named MADNESS. The brand has just unveiled a look at its collection for Summer 2014 with a new lookbook. The range is an exercise in everyday silhouettes, comprised of soft T-shirts, chino shorts, and accessories done in crisp grey and off-white hues. Per Yue’s existing aesthetic, nifty details such as inverse tags and the use of reflective materials are the hallmarks of this collection. Those looking for elite modern classics at a sensible price range are sure to enjoy this latest project from Shawn Yue. Head here to peep more from the brand.

PhotographerKenneth Deng/HYPEBEAST
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