Instrument x Familiar “Rivals” Editorial
Independent digital creative agency, Instrument, has teamed up with print publishers, Familiar, for this passion project editorial. Dubbed “Rivals,” the editorial was shot in New York City and created in Portland, and merges high fashion and modern sport through the subtle theme of rivalry. The images depict models clad head-to-toe in performance sportswear but with a fashion aesthetic, and brands featured include Hood By Air, Opening Ceremony, Nike and adidas. Enjoy the excerpt above and click here for the full interactive editorial experience.