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Hotel 1171 has tapped artist and director Charles Bergquist for yet another compelling visual short. Dubbed “Cruel Summer,” the video depicts Cassy Gerasimova casually dipping in a pool in a nonchalant and provocative manner. The idea was to create something deeper than just materialistic apparel and products but to promote the belief of freedom and striving for what you love. Check out the short above and head to Hotel 1171 to check out its latest collection.