Grind London 2014 Summer “High Rolling Lowlifes” Video Lookbook
After presenting its 2014 summer lookbook, we now have the Grind London video to accompany the garments and personify the spirit of the collection. Taking us to a dog-racing track, we follow a punter going through the stages of laying down some action on the dogs and nervously anticipating the outcome. Fusing English heritage with contemporary sensibilities in a gritty manner, the video highlights the philosophy of the brand’s direction this season. Enjoy the video above and head over to the label’s online store now to purchase the featured pieces.