Behind the Scenes of the Nike SB 2014 Fall/Winter Lookbook
To be expected of any brand under the Nike umbrella, Nike SB strives to improve athleticism for skateboarders in not only footwear, but apparel as well. As the brand ramps up its efforts in skate fashion, Nike SB is set to unveil its lookbook for Fall/Winter 2014. The Swoosh recruited some of its select riders to New York City over Go Skateboarding Day weekend, taking to a remote Brooklyn warehouse to shoot its various tech-forward offerings for the coming season. HYPEBEAST was graciously given the opportunity to hang out with riders Alex Olson, Theotis Beasley, Paul Rodriguez, Luan Oliveira and Fernando Bramsmark behind the scenes. Master lensman Jerry Buttles caught the riders in their natural states between filming, capturing the robust personalities that make Nike SB’s team so eclectic. Enjoy our selects from the photo set above, and be sure to check back here tomorrow for Nike SB’s official Fall/Winter 2014 release.