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To coincide with the duo’s collaborative 25th anniversary footwear, BEAUTY & YOUTH UNITED ARROWS recently took an in-depth look at New Balance. Available here for your viewing pleasure, the piece delves into the history of the Boston-based footwear label–founder William J. Riley was inspired by the foot of a chicken when he established the brand back in 1906–and provides a look inside its Brighton neighborhood headquarters in Boston and factories in Lawrence, Massachusetts and Skowhegan, Maine. Enjoy the video above and look for this fall’s BEAUTY & YOUTH UNITED ARROWS x New Balance collection–featuring the 1400 and a RevLite-equipped 996–to drop for both men and women come August 8.