adidas Unveils Boost-ed Basketball Innovations in Las Vegas

Ahead of the brand’s groundbreaking launch of both the D Rose 5 Boost and the Crazylight Boost earlier this week, adidas hosted a select group of guests at the MGM Grand Garden Arena in Las Vegas. Media friends and guests in the area were invited to an in-depth exploration of Boost’s application to basketball, which involved a special Q&A and presentation with designer Robbie Fuller, trial scrimmages with Jrue Holiday, Joakim Noah, Damien Lillard, and even interviews with comeback kid Derrick Rose. HYPEBEAST was graciously invited to participate in the festivities in Las Vegas, balling out on the hardwood with our guy Francis Santos capturing the action. Enjoy our recap of the launch above.

PhotographerFrancis Santos/HYPEBEAST
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