Share this article with friends Share

You Can Now Hitch a Ride From Optimus Prime with Uber

In a prime example of cross-promotion advertising done proper, ridesharing service Uber has teamed

In a prime example of cross-promotion advertising done proper, ridesharing service Uber has teamed with the Transformers franchise to make a childhood dream a reality. During the weeks prior to the film’s official premiere on June 27, Uber will have an Optimus Prime-custom Western Star semi ready to be hailed as your chariot. Requesting a ride is made easy by simply choosing the “AUTOBOTS” option within the mobile app, then selecting “ROLL OUT” to get picked up for a short, yet sweet 15-minute ride. Unfortunately however, this service will only be available between the times of 1 p.m. and 7 p.m. in Dallas on June 16, Phoenix on June 19 and Los Angeles on June 21.

SourceAutoblog
Read Full Article

What to Read Next

Stream Jennifer Lopez's New "A.K.A." Album
St. Lucia Releases New Song 'Forgiveness' and Announces Tour Dates
Booting Around: Thibaut Courtois' Nike The Wall Boot
Publish Brand "MONO" Collection
Facebook Introduces Slingshot Mobile App
How To Dress Well - What Is This Heart? (Album Stream)
Load More