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You Can Now Hitch a Ride From Optimus Prime with Uber

In a prime example of cross-promotion advertising done proper, ridesharing service Uber has teamed with the Transformers franchise to make a childhood dream a reality. During the weeks prior to the film’s official premiere on June 27, Uber will have an Optimus Prime-custom Western Star semi ready to be hailed as your chariot. Requesting a ride is made easy by simply choosing the “AUTOBOTS” option within the mobile app, then selecting “ROLL OUT” to get picked up for a short, yet sweet 15-minute ride. Unfortunately however, this service will only be available between the times of 1 p.m. and 7 p.m. in Dallas on June 16, Phoenix on June 19 and Los Angeles on June 21.

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