TUMI Launches Its First Global Citizens Event in Asia
TUMI, known for its premium travel lifestyle accessories, recently held its first ever Global Citizens event in Asia, inviting over 200 VIPs and media representatives from Hong Kong and across the Asia Pacific region. Hosted in Hong Kong, the event also introduced two new Global Citizens, Singapore-based TV personality Dominic Lau and Chinese industrial designer and founder of Yang Design, Jamy Yang.
Yang took the occasion to unveil an innovative travel-themed art installation, redesigning a TUMI travel case with a seat back and wheels to let travelers kick back and make their journey as smooth and effortless as possible. Dominic’s installation, on the other hand, highlighted his Ducati motorcycle and his TUMI Alpha Bravo Kingsville Backpack, his most faithful travel companions no matter the time, place or purpose.
According to TUMI, the Global Citizen marks honors the successful people who always take the road less traveled, the influential leaders in their respective industries that continue to find the passion within and push the boundaries.
In addition to these two newly-appointed Global Citizens, the event collaborated with over 100 TUMI Trailblazers of various streams. These creatives and pioneers were given a TUMI product and invited to record their unforgettable travel experiences with the brand in special journals. Of these, 12 Trailblazers were specially selected to create their own installations that connected art with travel while displaying their favorite TUMI piece. These installations will later make journeys of their own to be put on display Singapore, Malaysia and Mainland China.
For the latest on TUMI’s 2014 Summer “Global Citizens” campaign, visit TUMI.com.