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Many people know Shepard Fairey‘s “Andre the Giant” sticker as the impetus that spawned OBEY. Dubbed “an experiment in phenomenology” by Fairey himself, the image went from an inside joke amongst Rhode Island School of Design students to a viral statement throughout the East Coast. A new mini-documentary on this momentous occurrence has just surfaced courtesy of filmmaker Brett Novak, who sat down with Fairey to gather his take on the birth of ‘Andre the Giant’ and the current state of the art world. Enjoy the video above.