KITH 2014 Summer “Football Equipment” Video Lookbook
KITH integrates the culture of the world’s biggest sporting event into a new collection of summer apparel. The host country – Brazil – and the brand’s home country are both represented in an anthem capsule dubbed “Football Equipment.” For each side, track pants, jerseys, windbreakers and socks have been executed in the respective country colors. The release also comes paired with two collaborative footwear silhouettes with ASICS – the Gel Lyte III “USA” and GT-2 “Brazil” – as well as a special project with Beats Electronics that includes a co-branded Beats Pill and Studio headphones. In the spirit of the game, KITH will partner with Sao Paolo-based comrade retailer Cartel 011 to launch the goods in Brazil, hosting a pop-up shop through July 2. Look for news of the stateside release in the coming days, while audiences abroad can visit the KITH Brazil pop-up for early access to this collection.
KITH Brazil Pop-Up Shop
Rua Artur de Azevedo, 517
Cerqueira Cesar, São Paulo, 05404-011