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Coca-Cola Launches 2nd Lives to Encourage Recycling

Coca-Cola has launched a new initiative called 2nd Lives to encourage recycling of plastic bottles. The initiative consists of a line of 16 different caps which allow used Coca-Cola bottles to have a second life as a useful tool including squirt gun, paint brush, pencil sharpener, soap dispenser and more. To get the ball rolling, the company is handing out 40,000 caps across Vietnam with the purchase a bottle. The initiative will be rolling out across Asia during the coming months. See more of this unique initiative in the video above.

Date: Jun 3, 2014  /  Views: 20764  /  Author: Staff
Category: Design  /  Tags: Coca-cola, Coke, Industrial design, Recycling, Sustainability