Enjoy 25% Off Regular Priced Items | Use Code: SW25

Coca-Cola Launches 2nd Lives to Encourage Recycling

Coca-Cola has launched a new initiative called 2nd Lives to encourage recycling of plastic bottles. The initiative consists of a line of 16 different caps which allow used Coca-Cola bottles to have a second life as a useful tool including squirt gun, paint brush, pencil sharpener, soap dispenser and more. To get the ball rolling, the company is handing out 40,000 caps across Vietnam with the purchase a bottle. The initiative will be rolling out across Asia during the coming months. See more of this unique initiative in the video above.

What to Read Next

adidas Originals 2014 Spring/Summer Eyewear Collection
Astrid Andersen x TOPMAN Collection
New Balance Made in USA M997 Black/Gum
Official Issue XO 2014 Summer Collection