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Amazon‘s long-rumored streaming music competitor is now a reality as the online retail giant has unveiled Amazon Prime Music. The newest benefit to Amazon Prime and a supplement to existing benefits like free two-day shipping and Prime Instant Video, Prime Music offers users ad-free listening to over a million songs and hundreds of expertly programmed playlists. Prime members in the United States can start listening to Prime Music now at primemusic.com or via the latest update to the Amazon Music app via iTunes and Google Play; Kindle Fire HD/HDX devices will receive access via an automatic, over-the-air update. Those who are not yet members can sign up for a free 30-day trial online.