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adidas Unveils adiPower Pre-Cooling Concept for the 2014 FIFA World Cup

When the likes of Spain, Germany, Argentina and Colombia take the pitch in Brazil later this month, their players will have a leg up on the oppressive summer heat thanks to a brand new adiPower pre-cooling concept from adidas. Designed to help the world’s top players prepare for games in warmer climates, the conceptual design – consisting of a vest and sleeves – reduces body temperatures and delays the onset of heat-induced fatigue by using hyper-absorbent granule zones around the lower arms and upper back. Said adidas senior researcher Dr. Maarten Hupperets of the design:

With some match temperatures in Brazil expected to be as warm as 30°c this summer, the adiPower pre-cooling concept will ensure body temperatures stay low and allow the world’s best players to perform at their optimum level. Our cutting edge product development reinforces the position of adidas as the global leader of innovation in soccer and the technology of the adiPower pre-cooling vest and sleeves will help adidas players to succeed on the world’s greatest soccer stage.

Long in the works, the pre-cooling garments are currently being worn by players at pre-tournament training camps and will be donned both before matches and at halftime when the 2014 FIFA World Cup gets underway June 12.

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