With its beginnings on the basketball courts and now a staple in the streets, Boston-based Converse has gone from the sneaker that represented the game to becoming associated with lifestyles of creativity and spontaneity. A two-day FH14 APAC Press Preview in Seoul, Korea started by answering “What Would Sneakers Do?” bringing guests on a guided tour with stops including Stussy, Kasina, 10 Corso Como, and a session in the music studio with Used Cassettes. The following day Converse took over The aA Design Museum showing us what to expect from All Star, Jack Purcell and CONS.
A new detail being introduced in the All Star collection features a reoccurring back zip on high top models — in a similar light to select collaborations of the past. The brand’s recurring theme pointing towards their Americana roots can be seen in Native American beads on suede high-top zips and in a premium offering made with a Native American blanket fabric upper and leather toe.
Jack Purcell is intended for individuals who connect ideas and create movements – catalysts who affect change. JP was previewed in various leather styles while the mids will be available in suede ox, all featuring a cork footbed.
CONS commissioned Ari Marcopoulos to shoot the campaign featuring creative influencers from around the world. CONS is most known for “The Weapon” basketball shoe, the fall season offers a 3M reflective Y-bar and is available in tonal red, black and white.
Stay tuned for more from Converse as we hit the latter half of the year.