PUMA King by Alexander McQueen
Celebrating nearly 50 years of athletic excellence and constant evolution, PUMA teams with Alexander McQueen to produce two reinterpretations of the iconic King football boot. Marrying tradition and technology, each of the two iterations are proudly handcrafted from the highest quality materials with an uncompromising attention to detail. In illustrating the production process, the above video captures the essence of this commemorative project as it follows a group of Italian artisans building a pair of chestnut brown Kings to accompany a set of fish skin-adorned boots. Unfortunately however, each collaborative model will be produced in very limited numbers and given to a select group of friends, family and athletes.