Nike Introduces its Natural Motion Philosophy
A manifesto of sorts has been released, containing an overview of Nike‘s research and development in the field of natural motion. As we know, Nike looks to athletes above all others to inspire and evolve its creations, and as such Nike rallies together basketball all-star Kobe Bryant, runner Eunice Sum, mixed martial artist Jon Jones and others as examples to this point. All-in-all, Nike provides a massive amount of insight into their processes concerning biomechanical research. Also included is a breakdown of key features between models, in a welcome act of candor from the Beaverton-based athletics giant. Explore Nike’s Natural Motion page here.