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Inside Fredrik Carlström's AUSTERE: A Los Angeles Showroom for Scandinavian Design

Ambitiously launching as not only a retailer, but a venue and online magazine, AUSTERE is aiming to make a huge impression from the design community outward. Founder Fredrik Carlström is a staunch proponent of Scandinavian design and – from architecture, to lamp heads, to Volvos – the creative curates the store with deep-seated principles. The video above gives us insights into the store, which has just celebrated its grand opening in Downtown Los Angeles.

912 S Hill Street
Los Angeles, California 90015
United States

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