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After a series of inspirational galleries from a collective of talented photographers, we’re proud to officially announce our HYPEBEAST x VSCO collaboration. The HYPEBEAST x VSCO project features a free limited edition HYPEBEAST Preset Pack that incorporates HYPEBEAST’s own unique visual identity. For both parties, the collaboration represents the intersection of two brands committed to pushing things forward in the realm of creativity and visual inspiration. VSCO has become an important tool on the daily for HYPEBEAST whether it be for editorials or for our social media platforms. The importance of VSCO within our world goes far beyond just as a digital tool, but also as a movement focused on inspiring and engaging our respective creatively-minded audiences. We couldn’t be happier than to be given the opportunity to make our mark with VSCO and our own Preset Pack.
For working examples of the Presets in action, check out our previous galleries featuring Van Styles, Swopes, trashhand, Mr. Evidence and 13thWitness. Furthermore, a special VSCO Grid has been created to capture the essence and aesthetics of all creatives involved. The Presets are now available for a limited time to download in the VSCO Cam In-App Store. Users can join the “This Is HYPEBEAST” grid by tagging #hypebeast on uploads to their personal grid.